Becoming a Dental Imaging Leader in the Middle East

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Becoming a Dental Imaging Leader in the Middle East

In January 2019, Vatech announced that the company has set up a new subsidiary in DAFZA (Dubai Airport Free Zone) to strengthen its market share, becoming the dental imaging leader in the Middle East. Vatech Middle East (VME) was born out of the decision that the company needs a new strategic base to boost sales and strengthen customer’s trust in the region.

Sung-Joon Kim, the Director of VME, will be leading these missions. He is an expert in global sales with more than 10 years of experience in Europe, North America, Asia, and the Middle East. The Middle East is a fast-growing medical device market that, on average, shows 10% annual growth. It also shows a fast switch from analog to digital, opening lucrative opportunities for many global manufacturers.

VME plans to approach and lead the market with a two-track strategy- track one is for 2D and track two is for 3D. For 2D device customers, the company is planning to introduce affordable yet essential devices to dentists, such as an intraoral sensor, while targeting the 3D device market with unique and innovative technologies that only Vatech can offer. VME’s main targets are hospitals and R/Cs (Radiology Centers), where a high demand for 3D devices exists. By initially winning consumer’s hearts in the public sector, VEM anticipates expanding its market influence.

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